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Digital Marketing Specialist (NDIS)
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Digital Marketing Specialist
Digital Marketing Specialist (NDIS)
About the Job
The Digital Marketing Specialist will be responsible for building brand awareness and generating qualified leads within the NDIS business development space. This role focuses on creating engaging, educational, and thought-leadership content that attracts NDIS providers who are struggling with client acquisition. You will drive growth through strategic social media marketing, community engagement, and targeted advertising, working closely with the founder and creative contractors to execute and optimize campaigns. This is a hands-on role suited to someone who is both strategic and execution-focused, comfortable working independently, and confident turning insights into action.
Key Responsibilities:
- Develop and manage social media content across platforms with a strong focus on LinkedIn, Facebook, and Instagram.
- Create compelling written content for organic posts and paid ads.
- Build and maintain a consistent brand voice aligned with business objectives.
- Publish 3–5 high-quality posts per week using scheduling and automation tools.
- Create educational and thought-leadership content tailored to small business owners in the NDIS sector.
- Actively engage in relevant niche communities to build relationships and visibility.
- Monitor and respond to comments and direct messages daily.
- Foster authentic conversations that drive trust and lead generation.
- Support organic follower growth through consistent engagement and value-driven content.
- Assist with setup, monitoring, and basic management of campaigns in Meta Ads Manager.
- Track ad performance and contribute to ongoing optimization.
- Establish and maintain ad tracking systems.
- Deliver weekly ad performance summaries.
- Brief and coordinate with video editors and designers.
- Review creative output to ensure alignment with brand and messaging.
- Use tools such as Canva and ChatGPT to support content creation.
- Track social media and ad performance metrics.
- Produce weekly and monthly performance reports.
- Identify trends, insights, and optimization opportunities.
- Document best practices and proven content formulas.
Required Skills & Qualifications:
- 2–5 years of experience managing social media for B2B or service-based businesses.
- Proven experience generating traffic, engagement, and leads via social platforms.
- Experience running targeted Facebook and Instagram ads.
- Strong copywriting skills for social media and paid ads.
- Familiarity with analytics, reporting, and performance tracking.
- Ability to work independently and manage multiple priorities.
- LinkedIn organic growth and professional networking.
- Community management in niche or professional markets.
- B2B marketing to small business owners.
- Educational and thought-leadership content creation.
- Meta Ads Manager for monitoring and optimization support.
- Social media scheduling and automation tools.
- Canva and ChatGPT for content creation.
Benefits & Application Process:
- 100% remote work.
- Follow AU business hours, no graveyard shifts.
- Weekly pay through Wise every Tuesday.