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Digital Marketing Specialist (Coaching)
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Digital Marketing Specialist
Digital Marketing Specialist (Coaching)
About the Job
We are seeking a Digital Marketing Specialist to take full ownership of the client's technical marketing ecosystem. This role requires a proactive, strategic thinker who can optimize, manage, and improve the entire digital marketing funnel. The ideal candidate will reduce the client's operational burden and allow him to focus on high-value work such as coaching, speaking engagements, and retreats.
Key Responsibilities:
- Audit and optimize existing Facebook campaigns.
- Develop structured campaigns focused on high-quality event registrations.
- Improve targeting, messaging, and retargeting strategies.
- Manage and optimize Google Ads campaigns.
- Track and improve cost-per-lead and conversion metrics.
- Deliver monthly performance reporting with strategic recommendations.
- Audit current landing pages and redesign pages using proven conversion frameworks, clear value proposition positioning and strong CTAs and urgency triggers.
- Ensure messaging alignment with ad campaigns.
- Improve page clarity, structure, and conversion tracking.
- Audit and optimize Active Campaign workflows.
- Improve lead nurturing sequences.
- Develop event-specific automation funnels.
- Segment audience for better targeting and engagement.
- Increase open rates, click-through rates, and event attendance conversions.
- Conduct SEO audit.
- Improve keyword targeting aligned with public speaking and event offers.
- Optimize on-page content.
- Recommend blog or content strategies for long-term organic growth.
Required Skills & Qualifications:
- 3+ years experience in digital marketing.
- Demonstrated success managing paid ad campaigns with measurable ROI.
- Strong copywriting skills for landing pages and email sequences.
- Experience with marketing automation tools like Active Campaign is preferred.
- Solid understanding of SEO fundamentals.
- Strategic thinker who can recommend improvements independently.
- Strong reporting and analytics skills.
- Comfortable working autonomously with minimal oversight.
Benefits & Application Process:
- 100% remote work.
- Follow AU business hours, no graveyard shifts.
- Weekly pay through Wise every Tuesday.