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Digital Marketing & Web Operations Virtual Assistant
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Digital Marketing Specialist
Digital Marketing & Web Operations Virtual Assistant
About the Job
We are seeking a highly skilled Digital Marketing & Web Operations Virtual Assistant to manage and optimize our online presence. This role combines SEO leadership, paid advertising management, WordPress website maintenance, and marketing automation. The ideal candidate is both strategic and technical, with strong hands-on experience across multiple digital platforms.
Key Responsibilities:
- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis, and content optimization.
- Manage technical SEO like site structure, indexing, speed optimization, schema, etc.
- Monitor rankings, traffic, and performance using SEO tools.
- Implement continuous improvements to increase organic traffic and conversions.
- Plan, launch, and optimize paid ad campaigns in Google Ads, Meta Ads, etc.
- Manage budgets, bidding strategies, and performance tracking.
- A/B test ad creatives, copy, and landing pages.
- Deliver performance reports and ROI analysis.
- Continuously optimize for conversions and cost efficiency.
- Front-end and back-end WordPress management.
- Update themes, plugins, and core files.
- Improve site speed, UX, and mobile responsiveness.
- Implement landing pages and tracking codes.
- Troubleshoot technical issues.
- Build and manage automations using Make.
- Create workflows to connect CRM, marketing tools, and website systems.
- Maintain data synchronization and process efficiency.
- Use AI tools to improve SEO research, content optimization, campaign creation, and workflow efficiency.
- Implement AI-driven processes to enhance productivity and marketing performance.
Required Skills & Qualifications:
- Proven experience as an SEO Specialist is required.
- Strong experience with Google Ads and/or Meta Ads.
- Solid experience with WordPress using Elementor for both front-end and back-end development.
- Shopify front-end and back-end experience is highly regarded.
- Experience with Make.
- Familiarity with AI tools for marketing and automation.
- Strong analytical and reporting skills.
- Detail-oriented, proactive, and results-driven.
Benefits & Application Process:
- 100% remote work.
- Follow AU business hours, no graveyard shifts.
- Weekly pay through Wise every Tuesday.